Market data and deal flow · No. 07 / 13
What do AI visibility tools cost today?
Last updated
Published prices span inexpensive monitoring, usage-based extensions and custom enterprise contracts. They are not equivalent packages. The following is a source-checked procurement snapshot, not a ranking or a claim that every feature was tested.
Price observation date: 16 October 2026. Dynamic pages can change; confirm currency, taxes, billing period, overages and contractual terms before purchase.
| Supplier | Published price or verification status | Scope visible in the source | Procurement caution |
|---|---|---|---|
| OtterlyAI | Lite $29/month; Standard $189/month; Premium $489/month on the monthly schedule | 15 / 100 / 400 prompts respectively; daily tracking across four included engines | Claude, Gemini and Google AI Mode are identified as additional paid options. Compare the required engine bundle, not the base price. (otterly.ai) |
| Scrunch | Starter $300 month-to-month, or $250/month billed annually; Growth $500 month-to-month, or $417/month billed annually | Starter: 350 custom prompts, three users; Growth: 700 custom prompts, five users | Industry prompts and custom prompts are separate allowances. Enterprise is custom-priced. (scrunch.com) |
| Semrush AI Visibility | $99/month per domain | 25 custom prompts, one domain for Brand Performance | Pricing page displays annual billing; help documentation states a monthly price and explains annual account alignment. Obtain written billing confirmation. (semrush.com) |
| Ahrefs Brand Radar | Help centre lists $199/month per AI index or $699/month for all platforms | All-platform purchase includes 2,500 custom prompt checks/month | Database access and custom tracking are different purchases. Confirm any account prerequisite and additional check charges. (help.ahrefs.com) |
| Profound — brands | Free trial; Enterprise custom-priced | Trial: 50 prompts daily for seven days, across ChatGPT, Gemini and Google AI Overviews | Trial prompts cannot be customised and exports are unavailable. Agency packaging is a separate track; do not assume it is a brand subscription. (tryprofound.com) |
| Peec AI — brands | Current dollar amounts could not be verified from the retrieved pricing-page text | Starter / Pro / Advanced show 50 / 150 / 350 prompts, three chosen models and daily tracking | Request a current USD quote. Visible scope is not sufficient to confirm the price or all contract conditions. (peec.ai) |
What does this mean for Profound vs Scrunch or Semrush vs Ahrefs?
Compare the purchase specification first. Profound’s current brand page requires a custom enterprise quotation for ongoing service; Scrunch publishes ongoing self-service rates. Semrush’s domain-based package and Ahrefs’ database-plus-check structure also use different billing units. These differences prevent a reliable “cost per prompt” ranking from headline prices alone. (tryprofound.com)
Request the same scope from each shortlisted vendor: chosen surfaces, US localisation, prompt ownership, repetitions, raw results, export access, retention and implementation responsibility.
Sources cited on this page
- otterly.ai otterly.ai/pricing/
- scrunch.com scrunch.com/pricing
- semrush.com www.semrush.com/pricing/ai/?utm_source=openai
- help.ahrefs.com help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it?trk=a
- tryprofound.com www.tryprofound.com/pricing
- peec.ai peec.ai/pricing