No. 01 / 13What is the most important regulatory takeaway?Buy compliance controls for the activities your supplier performs—not a generic promise that its GEO service is compliant. Review generation…Read article →
No. 02 / 13Which dates belong on the buyer’s compliance calendar?Read article →
No. 03 / 13What changed in FTC enforcement—and what does it mean for GEO agencies?Did the Rytr reversal make AI generated reviews permissible? No. A supplier specific order was set aside; the separate review rule remains relevant…Read article →
No. 04 / 13Which California privacy changes actually affect AI visibility monitoring?Start with the data and processing purpose. Do not assume that buying an AI tool automatically creates a regulated automated decision system…Read article →
No. 05 / 13Does Colorado’s AI law apply to a brand-visibility dashboard?Not merely because it produces recommendations or scores. Colorado’s SB26 189 replaced the earlier framework with requirements concerning ADMT that…Read article →
No. 06 / 13What changed in California’s synthetic-content and advertising rules?What is confirmed about synthetic performers? California’s governor signed SB 1050 on 16 September 2026 . The official announcement describes…Read article →
No. 07 / 13Which EU AI Act obligations matter to US marketing teams?Assess the organisation’s role and the content it publishes. US headquarters should not be used as a substitute for an EU territorial scope…Read article →
No. 08 / 13Which standards and platform-policy changes should influence procurement?Separate legislation, voluntary standards and platform access rules in the statement of work. They answer different questions: what is legally…Read article →
No. 09 / 13What legal developments affect content ownership and engine access?Can an agency guarantee exclusive copyright in generated content? Do not accept a blanket guarantee without examining human authorship. The US…Read article →
No. 10 / 13How should a brand handle inaccurate AI answers without creating new exposure?Separate an independently generated answer from a claim the brand chooses to publish. FTC guidance distinguishes hosted reviews from reviews featured…Read article →
No. 11 / 13What should change in the next AI visibility contract?Attach a compliance and evidence schedule before buying more prompts or a larger retainer. The following is our recommended procurement design…Read article →
No. 12 / 13What should the CMO authorise now?Authorise a bounded compliance review alongside the visibility pilot—not an open ended compliance retainer. Our suggested sequence is: First…Read article →
No. 13 / 13SourcesPrimary sources underpin the confirmed legal and policy developments. Secondary legal sources are included only for the explicitly flagged California…Read article →