No. 01 / 17How should US B2B software buyers evaluate GEO tools, agencies and implementation plans?Cited & Selected AI Search Visibility Research Research date: 16 October 2026 Primary audience: CMOs, growth leaders, SEO championRead article →
No. 02 / 17What exactly are you buying?Define the purchase before comparing proposals. Use the following categories as procurement labels, rather than assuming that every offer described…Read article →
No. 03 / 17What does the research establish—and what remains uncertain?Transparent sampling and evidence retention are defensible requirements; a universal winning GEO formula is not established by the sources reviewed…Read article →
No. 04 / 17Which failures should stop approval before scoring?Apply these gates before considering the weighted total. Mark each Pass , Pending or Fail . Pending means “do not approve the affected work yet”, not…Read article →
No. 05 / 17How do you calculate the score?Award points for demonstrated capability and executable commitments, not presentation quality. Use one evidence scale across all criteriaRead article →- No. 06 / 17What are the 12 weighted criteria?Measurement relevance and reliability receive 64 of the 100 available points. Implementation and commercial evaluation receive a further 24…Read article →
No. 07 / 17How should you test whether the prompt set represents buying decisions?Start with the buyer’s decision, then select questions—not the other way around. Require every tracked prompt to have a purpose, provenance and…Read article →
No. 08 / 17What should count as a mention, citation or recommendation?Contract for a metric dictionary before collecting the baseline. The following are proposed operational definitions for this scorecard, not a claim…Read article →
No. 09 / 17How do you distinguish visibility lift from sampling noise?Require evidence that the result survives repeated observations and reasonable changes in test wording. Do not demand identical prose on reruns…Read article →
No. 10 / 17How should you evaluate AI visibility software without trusting vendor scores?Compare definitions and evidence before comparing numbers. Public product documentation can identify questions to ask, but it does not establish that…Read article →
No. 11 / 17What makes an implementation plan credible rather than speculative?Every proposed intervention should connect an observation to a testable hypothesis and a named delivery owner. Use this template: We observed…Read article →
No. 12 / 17How should a supplier connect AI visibility to commercial outcomes?Demand a measurement chain, not a claim that citations equal pipeline. Keep the following evidence streams separate:Read article →
No. 13 / 17What should a bounded 90-day pilot contain?Use 90 days as a purchasing boundary, not a promise that visibility or revenue will improve within that period. The following is an illustrative…Read article →
No. 14 / 17How should you compare GEO pricing and total cost?Price the operating arrangement, not just the subscription or retainer. Request separate lines for collection, analysis, implementation…Read article →
No. 15 / 17What does a completed score look like?The total is a decision aid; the gates and critical floors determine whether it is usable. The following is a fictional calibration example, not a…Read article →
No. 16 / 17What should go into the final approval memo?Make the recommendation auditable in one page, with the evidence appendix behind it. Purchase and decision: what is being bought and why. Supplier…Read article →
No. 17 / 17SourcesPlatform and regulatory documentation supports the factual statements above. Supplier pages establish what those suppliers publicly describe, not…Read article →