No. 01 / 22Can you improve AI search visibility yourself?Yes—start with a bounded diagnostic, not a monitoring subscription or a promise to make ChatGPT recommend you. The practical DIY route is to identify…Read article →
No. 02 / 22What has changed that affects the DIY approach?Use native reporting before assuming you need to buy every measurement capability. Google announced dedicated Search Generative AI performance…Read article →
No. 03 / 22Should your team do this itself?Proceed if you can both investigate and implement. Before starting, name someone who can change the website, someone who can approve product facts…Read article →
No. 04 / 22What is a realistic 90-day plan?Use the first three weeks to establish evidence and priorities, then implement a small number of changes and observe them repeatedly. The schedule…Read article →
No. 05 / 22Stage 1: How do you define the commercial problem?Write a one page charter before choosing a tool. This prevents the programme from expanding into whatever a dashboard happens to measure. Use this…Read article →
No. 06 / 22Stage 2: What prompts should you track for AI search visibility?Start with buying questions from customers and sales conversations, then fill documented gaps with proposed questions. Every prompt should have an…Read article →
No. 07 / 22Stage 2 continued: How do you check whether ChatGPT recommends your company?Test a recorded experience, not an ambiguous engine name. For example, “ChatGPT with Search selected in the consumer interface” is a clearer…Read article →
No. 08 / 22How should you score mentions, citations and recommendations?Use binary, inspectable rules before considering a composite score. The table below is the proposed scoring contract for this pilot.Read article →
No. 09 / 22Stage 3: How do you explain competitor visibility gaps?Investigate plausible explanations separately. Do not jump from “competitor appears” to “we need more content”. Use this diagnostic sequence:Read article →
No. 10 / 22Stage 4: What technical work should you do first?Check access and eligibility before rewriting your site. Keep technical tickets tied to specific URLs and observed problems. What should the…Read article →
No. 11 / 22Stage 5: What content should you create or improve?Build a small, approved buying information package—not a page for every generated prompt. Google’s guidance emphasises useful, distinctive content…Read article →- No. 12 / 22How do you improve external sources without buying questionable “authority”?Separate factual correction, legitimate participation and editorial pitching. Your citation map should determine which sources deserve attention; a…Read article →
No. 13 / 22How should you handle incorrect AI answers about your company?Maintain an accuracy register and fix important errors without waiting for the experiment to finish. Do not preserve a harmful factual error merely…Read article →
No. 14 / 22How do you connect AI visibility to traffic, pipeline and revenue?Use three separate evidence streams: observed answers, measured visits and customer reported discovery. Do not attribute all three to one…Read article →
No. 15 / 22What will DIY AI search visibility cost?Separate cash outlay from internal labour. A low subscription price does not make the research, approvals and implementation free. What do published…Read article →
No. 16 / 22What should you ask a monitoring supplier before subscribing?Request a specimen export and a collection method explanation before treating the supplier’s score as evidence. Use this procurement checklist: [ ]…Read article →
No. 17 / 22How should you protect confidential information?Use public, approved product facts in test prompts wherever possible. Redact customer names, contractual terms, personal data, credentials and non…Read article →
No. 18 / 22Stage 6: How do you tell improvement from sampling noise?Compare the same questions under comparable conditions and inspect the distribution, not just the average. The design should make it difficult to…Read article →- No. 19 / 22Stage 7: When should you continue, change or stop?Make the final decision about the work, not the attractiveness of the dashboard.Read article →
- No. 20 / 22Which DIY pitfalls are most expensive to avoid?Read article →
- No. 21 / 22What files should you create today?A spreadsheet and an organised evidence folder are enough to start. Use these nine workbook tabs:Read article →
- No. 22 / 22SourcesPlatform documentation supports platform behaviour and technical requirements; supplier pages support listed offers, not independently verified…Read article →