Sources

Platform documentation supports platform behaviour and technical requirements; supplier pages support listed offers, not independently verified effectiveness. Research papers support methodological caution within their stated limits. The workflow, templates, hours and budget assumptions are this desk’s proposed operating design.

Native reporting and platform guidance

1. Google — Search Generative AI reporting announcement: https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports?hl=en. (developers.google.com)
2. Google — Generative AI performance report: https://support.google.com/webmasters/answer/16984139. (support.google.com)
3. Google — Search generative AI control: https://support.google.com/webmasters/answer/16908024?hl=en-EN. (support.google.com)
4. Microsoft Bing — Intents, Topics, Citation Share and Compare: https://blogs.bing.com/search/2026/6/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare/. (blogs.bing.com)
5. Google Analytics — Default channel groups: https://support.google.com/analytics/answer/9756891?hl=en--. (support.google.com)
6. Google Analytics — Traffic-source dimensions: https://support.google.com/analytics/answer/15612152?hl=en. (support.google.com)
7. Google Analytics — Campaigns and traffic sources: https://support.google.com/analytics/answer/11242841?hl=en. (support.google.com)
8. Google — Search Console data anomalies: https://support.google.com/webmasters/answer/6211453?hl=en. (support.google.com)
9. OpenAI — Publishers and Developers FAQ: https://help.openai.com/en/articles/12627856. (help.openai.com)

Collection, privacy and technical implementation

10. OpenAI — Searching the web with ChatGPT: https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt. (help.openai.com)
11. OpenAI — Temporary Chat: https://help.openai.com/en/articles/8914046. (help.openai.com)
12. OpenAI — Terms of Use: https://openai.com/policies/terms-of-use/. (openai.com)
13. OpenAI — Business data privacy: https://openai.com/business-data/?trk=public_post_comment-text. (openai.com)
14. OpenAI — Crawler documentation: https://developers.openai.com/api/docs/bots. (developers.openai.com)
15. Perplexity — Crawler documentation: https://docs.perplexity.ai/docs/resources/perplexity-crawlers. (docs.perplexity.ai)
16. Google — Common crawlers: https://developers.google.com/crawling/docs/crawlers-fetchers/google-common-crawlers. (developers.google.com)
17. Google — Search technical requirements: https://developers.google.com/search/docs/essentials/technical?hl=en. (developers.google.com)
18. Google — Generative AI optimisation guidance: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide. (developers.google.com)
19. Google — AI features and your website: https://developers.google.com/search/docs/appearance/ai-features. (developers.google.com)
20. Google — Canonicalisation guidance: https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls?content_language=English. (developers.google.com)
21. Google — Structured-data guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies?isappinstalled=0. (developers.google.com)
22. Google — Recrawl guidance: https://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl?hl=en&rd=1&region=italy&visit_id=639263620602405362-1341595302. (developers.google.com)
23. Google — Spam policies: https://developers.google.com/search/docs/essentials/spam-policies?rd=1&visit_id=639264566513544397-1760508033. (developers.google.com)

Measurement research, commercial terms and US safeguards

24. Schulte, Bleeker and Kaufmann — Don’t Measure Once: Measuring Visibility in AI Search (GEO), April 2026: https://arxiv.org/abs/2604.07585. (arxiv.org)
25. Quantifying Uncertainty in AI Visibility: A Statistical Framework for Generative Search Measurement, March 2026: https://arxiv.org/abs/2603.08924. (arxiv.org)
26. OtterlyAI — Published pricing: https://otterly.ai/pricing/. (otterly.ai)
27. Scrunch — Published pricing: https://scrunch.com/pricing. (scrunch.com)
28. FTC — Final rule on fake reviews and testimonials: https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials. (ftc.gov)
29. FTC — Endorsement guidance: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking?version=published. (ftc.gov)
30. Runway — SEO/AEO role specification: https://jobs.ashbyhq.com/runway-ml/f003ebc6-923d-44cc-b299-01a0d93c6859. (jobs.ashbyhq.com)

Additional industry and learning material reviewed

31. Search Engine Land — Your AI search visibility keeps changing: Here’s what to do about it: https://searchengineland.com/ai-search-visibility-changing-what-to-do-492661. Industry commentary, not proof of an intervention’s effectiveness. (searchengineland.com)
32. Google Search Central — News, video and podcast index: https://developers.google.com/search/news?hl=es. Includes the May 2026 discussion of AI’s effect on Search and the June 2026 Markdown discussion. (developers.google.com)