No. 01 / 13What is the short answer?Buy measurement when you cannot establish the problem; buy implementation when you can; buy independent validation when a consequential spending…Read article →
No. 02 / 13What should “AI visibility” measure?Require separate measures for mentions, citations and recommendations. For procurement, we propose the following operational definitions; a supplier…Read article →
No. 03 / 13What has changed that buyers should account for in October 2026?Older comparisons can now misstate both native reporting and product packaging. Three developments materially affect procurement.Read article →
No. 04 / 13Should you use native reports, manual checks, APIs or monitoring software?Use each evidence source for the question it can answer. Our recommendation is to combine a controlled buying question benchmark with native…Read article →
No. 05 / 13How do the named AI visibility tools compare?There is no defensible overall winner from public documentation alone. The useful comparison is between the purchase you need and the package the…Read article →- No. 06 / 13How should you compare measurement reliability?Ask suppliers to explain disagreements, not eliminate all variation. Research published in 2026 documents variability across repeated AI search…Read article →
No. 07 / 13Should you buy technical SEO, content, digital PR or “AI optimisation”?Commission the intervention that addresses an observed defect. Google’s current guidance says foundational SEO remains relevant to its generative…Read article →
No. 08 / 13Should you hire a GEO agency, use your existing agency or build in-house?Choose an operating model that gives someone responsibility for publishing changes and someone responsibility for evaluating them. Our proposed…Read article →
No. 09 / 13How should you compare prices and total cost?Normalise the measurement workload before comparing subscription prices. Prompt capacity, answer executions, models and countries are not…Read article →
No. 10 / 13What should a defensible 90-day evaluation look like?Use the pilot to make a purchase or implementation decision, not to manufacture a success story. The design below is our proposed starting point and…Read article →
No. 11 / 13Which procurement criteria should carry the most weight?Make evidence quality and buyer relevance more important than feature count. The weights below are our suggested evaluation model, not an external…Read article →
No. 12 / 13What should the CMO approve now?Approve a question and an evidence standard before approving a new category of spend. For a US B2B software team, our recommended sequence is: 1…Read article →
No. 13 / 13SourcesPublic pages were reviewed for this research on 19 October 2026. Supplier pages substantiate descriptions of their own published offerings, not…Read article →