No. 01 / 20What should marketing buyers do this week?Check the measurement before changing the budget. Bing has introduced a new way to investigate citation opportunities, while Google has expanded…Read article →
No. 02 / 20What changed, and what does it mean for buyers?1. Can Bing identify relevant citation gaps? Yes, within the scope of its new beta. On 13 October, Bing announced Topics Portfolio in its AI…Read article →
No. 03 / 20Is our Google AI visibility reporting out of date?An audit claiming that Search Console offers no dedicated generative AI reporting needs updating. Google introduced separate generative AI…Read article →
No. 04 / 20What should we refuse to buy on the evidence available?Do not approve a special schema project merely because it is presented as compulsory for Google AI visibility. Google’s current optimisation guide…Read article →
No. 05 / 20What belongs on Monday’s checklist?[ ] Preserve the original prompt set before adding new questions. [ ] Annotate model, account tier and collection changes. [ ] Separate mentions…Read article →
No. 06 / 20What is the month’s most useful conclusion?Buy evidence that answers a decision—not a single number that combines incompatible outcomes. Our recommendation is to make the next monthly review…Read article →
No. 07 / 20What should buyers take from September’s developments?1. How should we track brand visibility in Google AI Overviews and AI Mode? Start with Google’s own reporting, then add answer level research where…Read article →
No. 08 / 20What should our monthly AI search visibility scorecard contain?Use separate measures with explicit denominators. The following is our proposed reporting specification, not an industry wide benchmark.Read article →
No. 09 / 20What standard should we use when evaluating suppliers?Ask whether the evidence is exploratory or suitable for a budget decision. The IAB’s 3 August framework distinguishes directional from decision grade…Read article →
No. 10 / 20What is worth watching or listening to?An earlier interview offers a useful counterweight to score driven reporting. In an aibl interview published on 21 August, Stuart Bruce of Purposeful…Read article →
No. 11 / 20What should the next monthly meeting decide?Bring three artifacts: a frozen buying prompt list, an evidence linked citation map and a product accuracy register. Then choose one of four…Read article →
No. 12 / 20What should a US B2B software CMO fund now?Fund a limited diagnosis and the capacity to act on it before committing to an open ended GEO retainer. That is our recommendation—not a forecast…Read article →
No. 13 / 20Which developments shape the outlook?1. Will native reporting reduce the need for paid monitoring? It should change the buying conversation, but replacement is not established. Google…Read article →
No. 14 / 20Which scenarios should we prepare for?These are planning scenarios, not predictions or assigned probabilities.Read article →
No. 15 / 20What technical work deserves priority?Check actual access controls before buying speculative optimisation. OpenAI documents OAI SearchBot and GPTBot as independent controls: a publisher…Read article →
No. 16 / 20How should we protect brand accuracy and avoid unsafe tactics?Treat accuracy and source integrity as acceptance criteria. An October preprint reported that eight of ten tested AI search platforms cited a…Read article →
No. 17 / 20How should we compare AI visibility software prices?Compare the configured requirement, not the entry price. These are supplier published examples checked on 16 October—not rankings, negotiated…Read article →- No. 18 / 20What should a defensible pilot look like?Start with a disclosed diagnostic design, then expand only if the decision requires it. Our suggested starting specification is: Questions: 24…Read article →
- No. 19 / 20What can we realistically finish before year-end?Read article →
- No. 20 / 20What should the contract and renewal decision require?Use this proposed acceptance checklist: [ ] Exact surfaces, collection routes, prompts and exclusions are disclosed. [ ] Raw answers, timestamps…Read article →