Newsletter drafts · No. 06 / 20

What is the month’s most useful conclusion?

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Buy evidence that answers a decision—not a single number that combines incompatible outcomes. Our recommendation is to make the next monthly review answer three questions separately:

  1. Are we appearing in relevant buying answers?
  2. Are we represented accurately and recommended appropriately?
  3. What commercial evidence, if any, accompanies that visibility?

The September evidence below strengthens the case for that separation. It does not establish a universal GEO ranking formula.

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