Newsletter drafts · No. 06 / 20
What is the month’s most useful conclusion?
Last updated

Buy evidence that answers a decision—not a single number that combines incompatible outcomes. Our recommendation is to make the next monthly review answer three questions separately:
- Are we appearing in relevant buying answers?
- Are we represented accurately and recommended appropriately?
- What commercial evidence, if any, accompanies that visibility?
The September evidence below strengthens the case for that separation. It does not establish a universal GEO ranking formula.