What should marketing buyers do this week?

Check the measurement before changing the budget. Bing has introduced a new way to investigate citation opportunities, while Google has expanded access to a new model in AI Mode. Those developments deserve different responses: investigate the former; annotate your benchmark for the latter. Neither establishes that your company’s recommendations have improved. (blogs.bing.com)

Our suggested decision for this week: ask your SEO lead for one commercially important visibility gap, its supporting evidence and the smallest useful investigation—not another aggregate score.