What should a US B2B software CMO fund now?

Fund a limited diagnosis and the capacity to act on it before committing to an open-ended GEO retainer. That is our recommendation—not a forecast that AI visibility will replace SEO, paid acquisition or existing brand work.

The immediate purchasing question is narrower: can we identify a recurring, commercially relevant shortlist or accuracy problem, implement a plausible remedy and evaluate the result under comparable conditions?