Regulatory news and changes · No. 02 / 13
Which dates belong on the buyer’s compliance calendar?
Last updated
| Date | Development and status | Who should assess it? | Recommended action |
|---|---|---|---|
| 22 December 2025 | FTC set aside the Rytr consent order. This was a case-specific reversal. | Buyers of AI-assisted review, testimonial and reputation services | Remove outdated descriptions of the Rytr restrictions from procurement guidance; retain review-authenticity controls. (ftc.gov) |
| 1 January 2026 | California’s updated CCPA regulations became effective; phased compliance dates apply. | CCPA-covered businesses and relevant suppliers | Map personal information, processing purposes and risk-assessment triggers. (cppa.ca.gov) |
| 15 May 2026 | Google clarified that its spam policies cover generative AI responses in Search. Platform policy, not legislation. | SEO/GEO agencies and brands seeking Google AI visibility | Review tactics and collection methods against the actual policies. (developers.google.com) |
| 2 August 2026 | EU AI Act Article 50 transparency obligations began applying, subject to specific exceptions and transitions. | In-scope AI providers and deployers | Assess roles, content types and disclosure arrangements. (digital-strategy.ec.europa.eu) |
| 16 September 2026 | California signed SB 1050 concerning AI-generated performers in advertising. | Brands and agencies using synthetic presenters in video or audio advertising | Inventory affected creative; verify the chaptered commencement and scope provisions before setting the legal deadline. (gov.ca.gov) |
| 6 October 2026 | Colorado released an interim draft of its ADMT and chatbot rules. Draft, not final rules. | Potentially covered developers and deployers | Compare actual use cases with the proposal and consider submitting comments. (coag.gov) |
| 26 October 2026 | Colorado’s scheduled hearing and comment deadline; comments can remain open if the hearing continues. | Legal, product and compliance owners of potentially covered systems | Use the Attorney General’s current participation instructions. (coag.gov) |
| 2 December 2026 | EU Article 50(2) marking/detection transition ends for systems placed on the market before 2 August 2026. | Providers relying on that specific transition | Obtain a dated implementation statement; do not apply this extension to all disclosure duties. (digital-strategy.ec.europa.eu) |
| 1 January 2027 | California ADMT compliance begins for covered significant decisions; Colorado’s replacement ADMT legislation is scheduled to apply. | Organisations using qualifying decision systems—not automatically every marketing team using AI | Complete separate jurisdictional scope assessments and check Colorado’s litigation position. (cppa.ca.gov) |
Calendar discipline: distinguish enactment, legal commencement, operational compliance, reporting deadlines and consultation dates. A supplier should identify which one it is invoking when it says a purchase is urgent.
Sources cited on this page
- ftc.gov www.ftc.gov/legal-library/browse/cases-proceedings/232-3052-rytr-llc-matter?utm_
- cppa.ca.gov www.cppa.ca.gov/regulations/ccpa_updates.html?utm_source=openai
- developers.google.com developers.google.com/search/updates
- digital-strategy.ec.europa.eu digital-strategy.ec.europa.eu/en/faqs/transparency-obligations-under-article-50-
- gov.ca.gov www.gov.ca.gov/2026/09/16/governor-newsom-signs-new-law-to-protect-workers-requi
- coag.gov coag.gov/ai/
- cppa.ca.gov www.cppa.ca.gov/announcements/2025/20250923.html?utm_source=openai