Regulatory news and changes · No. 11 / 13
What should change in the next AI visibility contract?
Last updated
Attach a compliance-and-evidence schedule before buying more prompts or a larger retainer. The following is our recommended procurement design, informed by the advertising, privacy and platform issues above—not a list of mandatory clauses prescribed by one regulator.
| Contract area | Required supplier answer or deliverable | Suggested buyer owner |
|---|---|---|
| Measurement | Exact surfaces, prompts, repeats, dates, geography, denominators and scoring definitions | SEO and analytics |
| Performance claims | Evidence for advertised accuracy or improvement; clear attribution limits | Marketing and legal |
| Review and PR activity | Authenticity controls, relationship disclosures and approval of subcontractors | Brand and communications |
| Personal information | Data-flow map, processing purposes, recipients, retention and deletion | Privacy and security |
| Automated collection | Access method, permission basis and continuity provisions | Procurement and legal |
| Synthetic content | Asset inventory, editorial review, rights and disclosure responsibilities | Content and legal |
| Standards assertions | Named framework, version, scope and underlying evidence | Security and procurement |
| Exit and auditability | Raw-result export, methodology history and assistance correcting supplier-created material | Procurement and analytics |
The foundation for demanding evidence is established advertising-substantiation policy; the detailed benchmarking specification is the desk’s recommendation. NIST’s measurement playbook also emphasises documentation supporting repeatability and consistent risk decisions. (ftc.gov)
Sources cited on this page
- ftc.gov www.ftc.gov/legal-library/browse/ftc-policy-statement-regarding-advertising-subs