What should you do in the next 48 hours?

1. Name one owner and one funding decision.
2. Choose six buying questions and label their evidence sources.
3. Inspect Search Console, Bing Webmaster Tools and GA4 before adding a subscription.
4. Create the baseline register, including failed-run and accuracy fields.
5. Reserve implementation capacity before commissioning a broader audit.
6. Request a fixed-scope specialist proposal only for the unresolved capability gap.

Your handover pack should contain the decision brief, approved facts, prompts, saved answers, citation URLs, current contracts, implementation constraints and cost ceiling. Redact customer identities and confidential material unless sharing is necessary and approved.

The buying rule: pay for evidence that changes a decision, work someone can implement, and validation you can inspect. Do not pay simply to make an unexplained score go up.