2. What should the whole team understand about mentions and citations?

What Is AI Visibility? The 3 Types Every Marketer Needs to Know | 1.3. AEO Course by Ahrefs

Who: Ahrefs, on its official channel. Format: instructional YouTube video. Published: 29 April 2026. Evidence reviewed: official video description. (youtube.com)

Why it earns a place: It is a useful vocabulary-setting lesson before anyone presents an AI visibility score to leadership.

Key takeaways:

• The lesson distinguishes linked citations from unlinked mentions and absence.
• Examples span several AI surfaces rather than assuming they display brands and attribution identically.
• It introduces comparisons using mentions, citations and share of voice through Ahrefs’ Brand Radar. (youtube.com)

Buyer application — our recommendation: Take ten saved answers from your own category and have marketing, sales and analytics classify them independently. Resolve disagreements before adopting a supplier’s aggregate score.

Important limitation: This is vendor education with a product demonstration, not an independent software comparison. The lesson’s taxonomy also does not replace a separate recommendation measure.

For procurement, read Ahrefs’ metric definitions: its reported impressions use Google search-volume inputs, while AI share of voice is based on those impressions relative to selected competitors. Do not present that as directly observed assistant audience reach. (help.ahrefs.com)