6. What should technical, content and PR teams listen to together?

Relevance Engineering: How to Show Up in AI Search

Who: Mike King of iPullRank with Matt Stauffer on Pragmatic AI. Published: 17 June 2026. Runtime: 38:17. Format: podcast with embedded YouTube video. Evidence reviewed: publisher notes and transcript. (pragmaticai.fm)

Why it earns a place: It offers a more substantial implementation conversation than a checklist of page-formatting tricks.

Key takeaways:

• King describes an approach combining information retrieval, content strategy, user experience and digital PR.
• He explains using research papers, patents and prototypes to investigate system behaviour.
• He argues for useful coverage across owned pages and external channels, rather than concentrating exclusively on backlinks. (pragmaticai.fm)

Buyer application — our recommendation: Ask an implementation partner to explain which observed problem each proposed activity addresses. A technical diagnosis, a content gap and an external-source gap should not automatically receive the same remedy.

Important limitation: King is an agency practitioner presenting his interpretation. A prototype or patent does not prove how a particular live assistant selects sources. The discussion of unsettled optimisation boundaries should not be read as permission to ignore advertising obligations, platform policies or reputational risk. (pragmaticai.fm)