Direct questions · No. 06 / 31
6. What prompts should a B2B SaaS company track for AI search visibility?
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Start with customer buying questions, not a list generated solely from your homepage. Separate unbranded discovery, competitor comparisons and branded fact-checking because they answer different business questions.
Ahrefs, for example, distinguishes its broader prompt dataset from customer-defined tracked prompts. Its documentation allows a buyer to select the question, assistant, location and refresh frequency; the existence of a large underlying dataset does not remove the need to define your own decision-relevant sample. (help.ahrefs.com)
Below is a proposed 24-prompt template, not evidence of actual query demand. Replace the placeholders and remove questions that do not reflect your market.
| Buying theme | Four proposed questions |
|---|---|
| Category discovery | What software helps a US [team] solve [problem]?; Which [category] platforms suit a [size] company?; What should we evaluate before buying [category]?; Which providers belong on an initial [category] shortlist? |
| Product requirements | Which platforms support [integration]?; What tools support [deployment requirement]?; Which products offer [specific workflow]?; Which vendors document [security requirement]? |
| Economics and implementation | What does [category] software usually charge for?; Which options suit [budget constraint]?; What should we ask about migrating from [system]?; Which providers support [implementation constraint]? |
| Alternatives and comparisons | What are alternatives to [competitor]?; How do [competitor A] and [competitor B] differ for [use case]?; Which providers should we compare with [competitor]?; When is a specialist better than an all-in-one platform? |
| Shortlisting | Recommend three providers for [detailed situation].; Which vendors meet [two essential requirements]?; What should our procurement team verify before shortlisting [category]?; Which options should we exclude given [constraint]? |
| Branded accuracy | Does [our product] support [integration]?; How is [our product] priced?; What security documentation does [our company] publish?; Who is [our product] suitable—and unsuitable—for? |
Attach provenance to every prompt: customer interview, sales-call theme, support ticket, site-search query or analyst hypothesis. Keep hypotheses visible until sales or customers validate them.
Sources cited on this page
- help.ahrefs.com help.ahrefs.com/en/articles/13192745-how-to-set-up-custom-prompts-to-track-brand