Sources

Primary documentation, original practitioner research and professional guidance are listed below. Supplier materials establish what their authors state or advertise; they are not independent verification of effectiveness. URLs are provided for editorial checking.

Platform documentation and reporting

1. Google Search Console — Generative AI performance report: https://support.google.com/webmasters/answer/16984139
2. Microsoft Bing — Expanded AI reporting, 16 June 2026: https://blogs.bing.com/search/2026/6/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare/
3. Microsoft Bing — Topics Portfolio beta, 13 October 2026: https://blogs.bing.com/webmaster/2026/10/introducing-topics-portfolio-beta-in-ai-performance/
4. Google Search Central — AI features and website eligibility: https://developers.google.com/search/docs/appearance/ai-features
5. Google Search Central — Generative AI optimisation guidance: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
6. OpenAI — ChatGPT search: https://help.openai.com/en/articles/9237897-chatgpt-search
7. OpenAI — API web-search documentation: https://developers.openai.com/api/docs/guides/tools-web-search
8. OpenAI — Crawler documentation: https://developers.openai.com/api/docs/bots
9. OpenAI — Terms of Use, effective 1 January 2026: https://openai.com/policies/terms-of-use/

Measurement, risk and regulatory guidance

10. AMEC — GEO Principles: https://amecorg.com/wp-content/uploads/2026/05/26-05-15-AMEC-GEO-Principles.pdf
11. AMEC — Practitioner’s Guide to GEO Measurement: https://amecorg.com/wp-content/uploads/2026/05/26-05-15-A-Practitioners-Guide-to-GEO-Measurement.pdf
12. NIST — Selecting sample sizes: https://www.itl.nist.gov/div898/handbook/ppc/section3/ppc333.htm
13. NIST — Choosing an experimental design: https://www.itl.nist.gov/div898/handbook/pri/section3/pri3.htm
14. NIST — Generative Artificial Intelligence Profile: https://nvlpubs.nist.gov/nistpubs/ai/NIST.AI.600-1.pdf
15. FTC — Consumer Reviews and Testimonials Rule questions and answers: https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers
16. FTC — Protecting Personal Information: https://www.ftc.gov/business-guidance/resources/protecting-personal-information-guide-business

Original practitioner research and procurement material

17. SparkToro — Research into inconsistent AI recommendations: https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/
18. SparkToro — AI-visibility Office Hours recording and transcript: https://sparktoro.com/blog/office-hours-can-you-actually-track-ai-visibility/
19. Aleyda Solís — Building a representative prompt library: https://www.aleydasolis.com/en/ai-search/ai-search-prompt-library/
20. Aleyda Solís — SaaS AI-search analysis: https://www.aleydasolis.com/en/ai-search/saas-ai-search-optimization/
21. Aleyda Solís — Third-party citation prioritisation: https://www.aleydasolis.com/en/ai-search/third-party-citation-optimization-ai-search/
22. Mike King — Accuracy and precision in AI tracking: https://ipullrank.com/accuracy-vs-precision
23. Wil Reynolds — GEO RFP questions: https://www.seerinteractive.com/insights/geo-rfp-guide
24. Ahrefs — AI visibility metric definitions: https://help.ahrefs.com/en/articles/15501968-ai-visibility-metrics
25. Profound — Prompt and topic exports: https://help.tryprofound.com/articles/9051453436-export-prompts-and-topics
26. Profound — Answer Engine Insights product claims: https://www.tryprofound.com/features/answer-engine-insights?goal=grow-revenue
27. Harvey — SEO/GEO Lead vacancy; illustrative role specification, availability not assumed: https://jobs.ashbyhq.com/harvey/3f8c844d-8b09-4f4b-8de1-4628be99d4ce

Expert credentials and public work

28. Aleyda Solís — Consultant profile and Crawling Mondays: https://www.aleydasolis.com/en/
29. iPullRank — AI-search strategy programme and Mike King’s role: https://ipullrank.com/ai-search-strategy-program
30. Amsive — Lily Ray profile: https://www.amsive.com/insights/author/lily-ray/
31. Seer Interactive — Wil Reynolds profile: https://www.seerinteractive.com/wil-reynolds
32. Ahrefs — Patrick Stox author profile: https://ahrefs.com/blog/author/patrick-stox/