Video and podcast roundups · No. 01 / 15
Which episode should you choose for your immediate decision?
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The following routing is our assessment of buyer usefulness. Full titles, dates, sources and limitations appear in the individual reviews.
| Your immediate question | Start with | What to take into the next meeting |
|---|---|---|
| Do we need a new GEO agency? | 1. Google Search Off the Record | Questions about scope, evidence and overlap with existing SEO |
| Are mentions and citations being conflated? | 2. Ahrefs’ visibility lesson | Separate definitions for the dashboard |
| Is our visibility improvement real? | 3. Near Memo with Rand Fishkin | Questions about sampling and repeatability |
| What could we actually test? | 4. Lenny’s Podcast with Ethan Smith | A bounded content or distribution experiment |
| What prompts should we track? | 5. The Long Game with Nick Lafferty | Customer-derived buying questions and an implementation owner |
| Should we fund technical work, content or PR? | 6. Pragmatic AI with Mike King | A cross-functional diagnosis rather than a generic content order |
| Why does AI recommend our competitor? | 7. SEJ with Kris Jones | A source and product-information investigation |
| How should we report commercial impact? | 8. SEJ with Katie Morton and Matt Southern | A reporting plan that preserves attribution uncertainty |
| What if the answer is prominent but wrong? | 9. aibl with Stuart Bruce | A brand-accuracy review process |
| Do more crawler visits mean more demand? | 10. SEJ with Sachin Puri | Separate measures for machine access, visibility and customer action |