Readiness quiz · No. 03 / 13
Section 1: Do you have a commercially useful question?
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1. What decision will the research help you make?
Evidence to locate: A short brief naming the sponsor, decision, customer segment and deadline.
2. What evidence connects AI discovery to your customers?
Evidence to locate: An anonymised evidence log with dates, customer context and what remains unknown.
Scoring safeguard: Evidence that customers rarely use assistants can still support D. This question rewards investigation, not a predetermined conclusion that you must buy GEO services.
3. Do your tracked prompts represent buying decisions?
Evidence to locate: A versioned buying-prompt coverage sheet.
Illustrative prompt—not observed search demand: “Which [software category] tools suit a US [customer segment] that requires [integration] and [buying constraint]?” Do not attach invented search volumes to it.
Section 1 score: 0 / 9 (0 of 3 answered)
Section 1 done? Carry on.
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