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12. How do we get our SaaS company cited in ChatGPT or Perplexity without permitting model training?

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Review search-crawler access separately from training permissions. Both OpenAI and Perplexity document search-related crawlers, but allowing access does not establish that a particular page will be cited or a product recommended.

OpenAI distinguishes OAI-SearchBot, used for ChatGPT search, from GPTBot, associated with potential model-training use. Its documentation explicitly allows a site to permit the former while disallowing the latter, and recommends checking both robots rules and its published IP ranges. (developers.openai.com)

Perplexity describes PerplexityBot as a crawler for surfacing and linking websites in search results, not for crawling content for foundation-model training. It also recommends permitting the relevant published IP ranges. (docs.perplexity.ai)

Ask your web or security team to:

  • Identify the important public product and documentation pages.
  • Review crawler-specific rules rather than blanket “AI bot” settings.
  • Check whether the CDN or web application firewall blocks otherwise permitted requests.
  • Document which permissions legal and security have approved.
  • Recheck access after deploying changes.

Then test the actual buying questions again. A successful crawler request is evidence of access—not evidence of an answer citation, brand recommendation or customer visit.

Sources cited on this page

  1. developers.openai.com developers.openai.com/api/docs/bots
  2. docs.perplexity.ai docs.perplexity.ai/guides/bots

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