Readiness quiz · No. 10 / 13
Should your next purchase be software, an agency or neither?
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Match the purchase to the lowest-scoring relevant capability—not to the most persuasive supplier presentation. The following routing is doja’s recommended use of the quiz.
| Weak area | Create this next | Consider paying for | Avoid buying first |
|---|---|---|---|
| Questions 1–3 | Decision brief and buying-prompt test pack | Focused customer or discovery research, if internal evidence is inadequate | A large prompt subscription |
| Questions 4–6 | Reproducible baseline and answer-level export | Measurement support; monitoring software if recurring collection is the bottleneck | A performance retainer judged by an opaque score |
| Question 7 | URL-level access and indexing investigation | Technical SEO or web implementation | A broad PR campaign as a substitute for checking access |
| Question 8 | Product-fact register and content backlog | Product-led editorial work and publishing capacity | Generic article volume |
| Question 9 | Competitor citation map | Source investigation; legitimate editorial outreach where the evidence supports testing it | Guaranteed citation or recommendation packages |
| Questions 10–12 | Accuracy workflow, measurement plan and risk review | Analytics, product, security or specialist compliance support | Unreviewed uploads or automated publishing |
| Questions 13–15 | Delivery plan, proposal comparison and pilot charter | Implementation or procurement support | More reporting without an action owner |
These are artifact specifications you can create internally. They are not claims that a particular doja tool is already available, and no sales call is needed to use the framework.