What does this readiness quiz measure?

It measures your organisation’s readiness to investigate and buy AI search visibility services—not how visible your brand actually is. You can score highly and still be absent from important answers. You can score poorly while already receiving useful recommendations.

The questions cover five areas:

1. Commercial purpose and buying questions.
2. Measurement quality and repeatability.
3. Technical, content and source diagnosis.
4. Accuracy, commercial measurement and governance.
5. Implementation, procurement and pilot discipline.

The distinction between exploratory evidence and evidence suitable for spending decisions is important. The IAB’s August 2026 measurement guidance distinguishes directional measurement from a more rigorous decision-grade category, with attention to sampling, reproducibility and platform coverage. This quiz is not an IAB assessment or certification. (iab.com)

Methodology disclosure: The questions, equal weights, score bands and purchasing gates below are doja’s proposed editorial framework. They have not been statistically validated against buyer outcomes. A high score does not predict recommendations, revenue or return on expenditure.