Readiness quiz · No. 13 / 13
Sources
Last updated
Platform documentation supports statements about platform capabilities; regulator and official-body material supports the risk discussion. Commercial research is identified as such and is not used to validate the quiz thresholds. Sources were reviewed on 16 October 2026.
- IAB — Measuring Visibility in the AI Era announcement, 3 August 2026.
https://www.iab.com/news/iab-releases-measuring-visibility-in-the-ai-era/ - OpenAI — Searching the web with ChatGPT.
https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt - SparkToro — Recommendation-consistency research, 27 January 2026; conducted with Gumshoe involvement.
https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/ - Analyze AI — Brand-persistence study, 4 August 2026; supplier-published research.
https://www.tryanalyze.ai/blog/state-of-ai-search-persistence - OpenAI — Overview of OpenAI Crawlers.
https://developers.openai.com/api/docs/bots - Google Search Central — AI features and your website.
https://developers.google.com/search/docs/appearance/ai-features - NIST — Artificial Intelligence Risk Management Framework: Generative Artificial Intelligence Profile, NIST AI 600-1.
https://tsapps.nist.gov/publication/get_pdf.cfm?pub_id=958388 - Federal Trade Commission — The Consumer Reviews and Testimonials Rule: Questions and Answers.
https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers - Google Search Central — Generative AI performance-report announcement, 3 June 2026, with subsequent rollout update.
https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports - Google Search Console Help — Generative AI performance report (Search).
https://support.google.com/webmasters/answer/16984139 - Microsoft Bing — AI Performance public-preview announcement, 10 February 2026.
https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/ - Microsoft Bing — Introducing Topics Portfolio (Beta) in AI Performance, 13 October 2026.
https://blogs.bing.com/webmaster/2026/10/introducing-topics-portfolio-beta-in-ai-performance/